Objective:
Create a 'Refer a Friend' program for ACR, focusing on enhancing user experience and engagement.
Create a 'Refer a Friend' program for ACR, focusing on enhancing user experience and engagement.
Scenario:
As a UX designer at ACR, I led the design and implementation of a 'Refer a Friend' program to incentivize player referrals and boost user engagement.
As a UX designer at ACR, I led the design and implementation of a 'Refer a Friend' program to incentivize player referrals and boost user engagement.
Steps:
Conduct User Research: I conducted thorough user research to understand player preferences, behaviors, and pain points related to referral programs.
Develop Design Concept: I crafted a design concept for the 'Refer a Friend' program, incorporating intuitive navigation, clear call-to-action buttons, and engaging visuals.
Create Wireframes: I produced wireframes to outline the user flow and interface layout of the 'Refer a Friend' program, ensuring ease of use and seamless navigation.
Build Prototypes: I developed interactive prototypes of the program to test functionality and gather feedback from stakeholders and potential users.
Conduct Usability Testing: I facilitated usability testing sessions with target users to identify any usability issues or areas for improvement.
Incorporate Feedback: I collected feedback from usability testing sessions and iterated on the design to address any usability issues and enhance the user experience.
Finalize Design: I finalized the design of the 'Refer a Friend' program, incorporating all feedback and improvements gathered during the iterative testing process.
Support Implementation: I collaborated with the development team to ensure the successful implementation of the 'Refer a Friend' program, providing support and guidance as needed.
Outcome: The 'Refer a Friend' program was successfully launched, featuring an intuitive user interface, seamless navigation, and engaging features that incentivized player referrals and drove user engagement.
