Objective: To optimize the user experience of the Firestone Direct website, catering to both corporate clients, such as Amazon, and individual consumers.
Background: As a Senior UX/UI Designer, I was directly involved in the design process of Firestone Direct. With a focus on understanding the needs of corporate clients and individual consumers, I collaborated closely with stakeholders to tailor the website's design to meet business objectives while prioritizing user satisfaction.
Process:
Client Communication: Engaged in direct communication with the client to gather requirements, understand business goals, and align design objectives with corporate client needs, including Amazon.
User Research: Conducted thorough user research, including interviews with corporate clients like Amazon, to gain insights into their specific needs, preferences, and pain points.
Wireframing: Utilized wireframing techniques to conceptualize the website's layout and functionality, ensuring intuitive navigation and clear user pathways for both corporate and individual users.
UI Design: Developed visually appealing and user-friendly interface designs, incorporating branding elements while maintaining a focus on usability and accessibility for all users.
Use Case Scenario:
A corporate client, such as Amazon, visits the Firestone Direct website to explore available products and services for their fleet of vehicles.
Upon landing on the homepage, the client is greeted with a clean and intuitive interface, featuring prominently displayed options for fleet management services, tire purchases, and maintenance scheduling.
The client navigates seamlessly through the website, aided by clear calls-to-action and intuitive navigation menus, leading them to detailed product pages and service offerings tailored to their specific business needs.
Throughout the browsing experience, the client experiences a cohesive and branded interface, reinforcing their trust in Firestone Direct as a reliable partner for their automotive needs.
Outcome: By leveraging direct client communication, conducting user research, and applying wireframing and UI design expertise, the Firestone Direct website successfully caters to the needs of both corporate clients and individual consumers. The user-centric design approach ensures a seamless browsing experience, driving increased engagement and satisfaction among users while achieving the business goals of Firestone Direct.
You can visit the link https://www.firestonedirect.com/ and see the design.
You can visit the link https://www.firestonedirect.com/ and see the design.
From the scratch UI components
From the scratch Footer design
Heuristic audit in the old system
User flow validated with B2B users and client team
High resolution wireframes for client presentation
UI
From the scratch Email templates
Email CRM strategy
Home page for final user and B2B user
